Detroit Roofing Company

Here’s a little backstory: The crafty folks behind Detroit Roofing Company are our longtime friends. As with most entrepreneurs, they’ve had their share of ups and downs as they’ve tried to grow their business online. Their old website was good, but it was getting outdated and didn’t have the professional look they wanted to project to potential customers. We took on the challenge of giving it a facelift, and we think you’ll agree that the new site is SUPER!

We started by refreshing the brand—this is one of those situations where a company’s old logo or icon can be a stumbling block when it comes time to update the site, so we replaced it with an updated version that matches their new branding.

Once we had a place to start, we set out to keep their content fresh and relevant and make sure that it would continue to reflect the personality of the Detroit Roofing Company. One thing that’s always driven us nuts about websites is how impersonal they are—since we were redesigning from scratch, rather than working on an existing site, we got the chance to address this issue head-on by making sure every page was eye-catching and informative.