About 50.64% of the world’s population uses social platforms today. These platforms, therefore, creates a great chance for small business to post their products, services and interact with customers. Here is an informative guide aimed at helping you rethinking digital marketing strategies to stay ahead of competitors. 

Choose the Right Social Media Platforms

Though there are too many platforms out there, you shouldn’t invest in all of them. If you are starting on social platforms, it’s a good idea that you focus on a single platform. You can do a survey and ask your customers what channel they prefer most. For those already established on specific platforms, check their efficiency to guide you in rethinking digital marketing. 

Find out where your audience spends the most time and focus your marketing efforts here. For instance, over half of global Facebook users are people between the age of 18 and 34 years.

LinkedIn works well for business-to-business dealings. If you work in the fashion, artists, or other industries that require visually appealing images, consider Instagram or Pinterest. Businesses targeting teens should focus on Snapchat. You can also reach out to the younger generation on TikTok and YouTube. 

Post Helpful Content 

Don’t overly use your social channels to promote your business. Instead, use it to provide helpful information to your followers, which paints you as an authority in your industry. Follow the  80/20 rule to market your brand on social media, which means that you should provide 80% informative topics about your brand 20% promotional information. 

Include how-to guides, tutorials, user-generated content, blog posts, and infographics in your channels. You can seek help from a digital marketing agency like ReignVisual if you find it challenging to create content tailored to your business’s uniqueness. 

Interact With Your Followers

Encourage engagement across your social channels. Always start conversations to keep people interested in your brand. You can hold question and answer sessions, ask your followers to tag their friends to enjoy some thought-provoking content. Keep in mind that tagging people can increase user engagement by 56%. Also, reply to messages and comments as much as you can. 

Post Content With a Plan

Determine the best time when most of your target market is on their social platforms. For instance, if you target a working demographic post in the evenings and during the weekends. Pay attention to trends to ensure that you post relevant content that most people will resonate with at a specific period. Focus on posting more videos and images since  91% of people like visual content compared to written information. 

Track Performance Often

It takes trial and error to know what digital marketing strategy works for your company. Therefore, collect and analyze data to understand which platforms perform better. Pay attention to the rate of followings, likes, shares, or impressions and measure the results against the leads generated or sales made to assess whether the investment is worthwhile. When you collect data, you can determine whether you achieve your campaign goals and gather better insights on how to improve your future campaigns. 


Any small business can succeed on social platforms provided that you develop a strategic approach. Hopefully, the above piece will guide you through. Should you need help in creating digital content, reach out to ReignVisual.